> ## Documentation Index
> Fetch the complete documentation index at: https://docs.aifocus.dev/llms.txt
> Use this file to discover all available pages before exploring further.

# Message Campaigns

> Send bulk messages to customer segments

# 📢 Message Campaigns

Send proactive messages to your customers in a segmented and personalized way.

***

## 📋 What are Campaigns?

**Campaigns** allow sending messages to multiple contacts simultaneously:

* 📧 **Newsletters**: News and updates
* 🎉 **Promotions**: Special offers
* 📣 **Announcements**: New products/services
* 🎂 **Special dates**: Birthdays, etc.
* 🔔 **Reminders**: Renewals, appointments

***

## ✨ Features

<CardGroup cols={2}>
  <Card title="Segmentation" icon="filter">
    Send to specific audience
  </Card>

  <Card title="Personalization" icon="user">
    Use variables in text
  </Card>

  <Card title="Scheduling" icon="calendar">
    Schedule future sends
  </Card>

  <Card title="Metrics" icon="chart-line">
    Track open rates
  </Card>
</CardGroup>

***

## 🚀 Create Campaign

### Step 1: New Campaign

1. Go to **"Campaigns"** → **"New Campaign"**
2. Choose **type**:
   * **One-time**: Single send
   * **Recurring**: Scheduled sends

### Step 2: Configure Audience

**Segment by:**

* ✅ **Labels**: VIP Customers, Cold Leads
* ✅ **Inbox**: Only WhatsApp, only Email
* ✅ **Attributes**: Premium Plan, South Region
* ✅ **Behavior**: Last purchase > 30 days
* ✅ **Status**: Active, Inactive

**Example:**

```
Audience: VIP WhatsApp customers 
          who purchased in last 60 days
          
Estimate: 234 contacts
```

### Step 3: Create Message

**Personalize with variables:**

```
Hello {{name}}! 👋

We have a special offer for you!

{{product}} with 30% off 
today only! 🎉

Use code: VIP30

Buy now: {{link}}

Best regards,
{{company}}
```

**Available variables:**

* `{{name}}` - Contact name
* `{{email}}` - Email
* `{{company}}` - Contact's company name
* `{{agent}}` - Last agent name
* Custom: Any custom attribute

### Step 4: Add Media (Optional)

* 🖼️ **Image**: Promotional banner
* 🎥 **Video**: Product demo
* 📄 **PDF**: Catalog, ebook

### Step 5: Schedule

**Options:**

* **Send now**: Immediately
* **Schedule**: Specific date and time
* **Best time**: AI chooses best moment

**Example:**

```
📅 Schedule for: Jan 15, 2025 at 10:00 AM
⏰ Timezone: EST
```

### Step 6: Review and Send

**Final checklist:**

* ✅ Correct audience?
* ✅ Text without errors?
* ✅ Links working?
* ✅ Variables configured?
* ✅ Appropriate time?

**Click "Send Campaign"**

***

## 📊 Track Results

### Campaign Metrics

After sending, see:

**Delivery Rate:**

```
✅ Delivered: 230/234 (98%)
❌ Failed: 4 (2%)
```

**Open Rate:**

```
👁️ Opened: 180/230 (78%)
```

**Response Rate:**

```
💬 Responded: 45/180 (25%)
```

**Conversion Rate:**

```
✅ Converted: 12/45 (27%)
```

**ROI Calculation:**

```
💰 Revenue generated: $8,500
💸 Campaign cost: $200
📈 ROI: 4,250%
```

***

## 💡 Best Practices

### Timing

✅ **Business hours**: 9am-6pm on weekdays\
✅ **Avoid late night**: Respect customer sleep\
✅ **Test days**: Tuesday and Thursday usually have better rates

### Frequency

✅ **No spam**: Maximum 2-3 campaigns/month per contact\
✅ **Respect opt-out**: Who asked to leave, don't send\
✅ **Segment well**: Relevance > Volume

### Content

✅ **Be direct**: Clear objective in 2-3 lines\
✅ **Strong call to action**: "Buy now", "Download free"\
✅ **Urgency**: "Last units", "Valid until..."\
✅ **Personalization**: Use name and context

***

## 🚀 Next Steps

<CardGroup cols={2}>
  <Card title="Automations" icon="robot" href="/en/user-guide/automations">
    Automate trigger-based campaigns
  </Card>

  <Card title="Reports" icon="chart-bar" href="/en/user-guide/reports">
    Analyze campaign performance
  </Card>
</CardGroup>